If possible, try to avoid sending your resume to a general email address, or through a form. Instead, search around the company's web site for an actual person to email your cover letter and resume to directly. For instance, if you're applying for a job in marketing, you might send your information to the head of marketing. Even better, use your personal and professional network to try and make contact with anyone at the company who can personally forward your resume to the right person via email.

When these are not options, make sure to include a clear subject line so your email doesn't get misfiled or lost, such as "Resume: HR manager (J. Smith)." Also, consider calling the hiring manager or human resources contact and asking for the best way to send in your application materials. The personal call might just make them remember you when your resume comes through via email.