Like so many other facets of your kids' lives, bullying has now gone online too. And if you think your kids haven't experienced bullying in the digital schoolyard, think again.
Cyberbullies tend to use the same tactics online as they do in the offline world. They torment and tease other kids from a distance using email, social networking sites, texting, online games, instant messaging and blogs. Online taunts sting just like they do offline, but on the Internet, cyberbullies can often stay anonymous, hiding behind fake email addresses and screen names.
There's no doubt that cyberbullying can be devastating. For instance, some bullies harass their targets with a barrage of instant messages, like "Everyone hates you," or "You are a loser." Other cyberbullies create web sites that mock or humiliate other kids, such as setting up online polls with themes like: "Vote for the ten ugliest girls in school." Cyberbullies can also impersonate their target—for example, posting fake online ads soliciting dates on their behalf. And unlike a hurtful comment in the offline world, cyberbullying taunts can live online forever.
If your child is a victim of online bullying, there are a number of escalating steps you can take, says Nancy E. Willard, author of Cyberbullying and Cyberthreats: Responding to the challenge of online social cruelty, threats, and distress.
1. Identify and block
First, ask your child not to respond or retaliate, no matter how tempting it may be to fight back. If you can identify who's cyberbullying your child, block any further communications. For assistance in online sleuthing, contact WiredSafety.org, whose trained volunteers can also help you try to track down who's behind the harassment.
2. File a complaint
Most cyberbullying behavior -- harassment, threats, invasion of privacy, stalking -- are violations of a website or Internet service provider's terms of service. You can file a complaint with the service and that could lead to the suspension or termination of the cyberbully's (or his or her parents') Internet access. If the bullying is happening on Facebook, use the site’s reporting tools to make the site aware of the violation.
3. Teach your child to keep records
Advise your child to keep a record of all harassing communications. If your child id being bullied via Snapchat, an SMS-type app whose messages automatically disappear after a short time, teach your child how to take a screenshot of the offending messages before they self-destruct.
4. Contact the school
If you know the bully attends the same school as your child, teachers and administrators might be able to help. Keep in mind, however, that due to free speech rights, schools often have little leverage over what goes on outside the classroom. Some schools are incorporating anti-cyberbullying terms into students' online access agreements, so if the bully contacted your child from a school computer, he or she could be in trouble. Make sure to report the incident either way.
5. Send a certified letter
If you've done all you can and the bullying hasn't stopped, send the child's parents a certified "cease and desist" letter. Along with the letter, include computer print-outs of the bullying behavior, such as emails or IM transcripts. Ask the parents to step in and put a stop to the cyberbullying. Willard, who is also a lawyer and director of the Center for Safe and Responsible Internet Use, says certifying the letter proves the parents are aware of their child's behavior and can be held responsible if it still doesn't stop.
6. Call an attorney
In the worst-case scenario, a lawyer can help you consider filing a civil suit against bullies and/or their parents for defamation, harassment or other causes. Sometimes the threat of a suit is enough to dissuade cyberbullies.
7. Contact the local police
If there's any evidence that the cyberbully's tactics include criminal actions, such as hate crimes, physical threats or talk of brandishing weapons at school, contact your local police immediately. Cyberbullies who post surreptitious locker-room photos of their victims online can also be brought up on charges of child pornography. Make sure to print examples of the offending behavior and pass it on to the police. The police can use your complaint to gather any other admissible evidence from your child's computer, if need be.
8. Talk with your kids about what's acceptable
Anne Collier, editor of the NetFamilyNews newsletter about online safety for kids, says to truly stop cyberbullying, you have to first know what's happening when your kids are online. Kids are often reluctant to tell parents about cyberbullying or anything else that goes on online for fear that parents will only make things worse. Others feel that what they do on the Internet is "private." Williard says that nothing could be further from the truth: "Kids need to know that the Internet is a public space and need to treat it as such."
Willard suggests that you get to know your child's screen names and email addresses and don't hesitate to search for your kid's online identities. She also says parents should be upfront -- so tell your kids you'll be checking up on them periodically. And communicate with your kid's friends' parents, she says.
"It takes a digital village to raise a child, these days," she says.
Collier adds that you can draft an "acceptable use policy" or contract for the home computer or other devices as well. The policy should address every aspect of venturing into cyberspace, including how long your children will stay online each day and what websites and apps are acceptable. Also discuss what personal information they can share online, including photos.
"Ask your child, 'What will you do if...?' and then write mutually acceptable answers into the contract," Collier advises. A signed promise to be kind to others online and to report cyberbullying (of themselves or others) could go a long way towards preventing problems before they start.
Margie Wylie is a San Francisco-based freelance writer and mother of two. Her articles have appeared in the Chicago Tribune, San Francisco Chronicle, Portland Oregonian, Know-How, MacWorld magazine, and others.